Break Through the Clutter
As an underwriter on GLT, you will enjoy substantial advantages over other mainstream media, including:
A Clutter-Free Landscape
Unlike commercial radio and television, your message on GLT will stand out because it will always air independently. Our local underwriters will never air back-to-back, which means our listeners are much less likely to tune away and are much more likely to appreciate what you have to say.
A Super-Concentrated Demographic
Underwriters on GLT reach an audience that is wealthier, better educated and more affluent than the general public. These business decision-makers and affluent consumers are simply not available through most other forms of media.
An Appreciative Audience
GLT has a different relationship with their audience than most other broadcast media. Our listeners are financially and emotionally involved in the station, and they understand that our corporate supporters are a key component in maintaining the level of quality they've come to expect. Therefore, they appreciate underwriters, and try to support them whenever possible.
An Enhanced Corporate Image
It is a fact that 80% of public radio listeners say their opinion of a company is more positive when they discover that the company supports public radio. Furthermore, more than 70% of public radio listeners say that a company's support of public radio is a positive influence on their decision to purchase that company's products and services.*
*Source: Audience 88, a comprehensive analysis of public radio listeners, prepared by Audience Research Analysis, Silver Spring MD
For more information about corporate support for GLT, contact at 309-438-8955.