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Town of Normal touts results of second biannual community survey

An overhead view of an urban street lined with multi story buildings
Ryan Denham
/
WGLT
Questions from the survey covered a wide range of topics, including quality of life, satisfaction of a range of services from waste and recycling services to public safety, and what residents value about living in Normal.

A representative sample of 502 Normal residents responded to an online-only survey about the town's quality of life with the majority rating it as satisfactory.

Town staff released the results of the second-annual community survey administered in partnership with local government tech company Zencity on Thursday. The survey ran from November through January.

Respondents reported being satisfied primarily with the quality of Normal's parks and recreational amenities [72%], waste and recycling services [71%], access to quality education [70%] and overall municipal services [70%].

Some categories drew an increased, negative response in this edition of the survey: 24% of respondents said they were dissatisfied with the ability of residents to provide feedback to the town's government — a 6% change from the last survey — and 28% said they were dissatisfied with the availability of jobs that pay a living wage, also a 6% increase from the prior survey.

Just 22% of respondents said they were satisfied with the availability of affordable housing; 43% said they were dissatisfied.

In a news release, a town spokesperson noted that ratings on the statement, “The Town operates in a way that exhibits transparency and accountability," increased 42% last summer to 50% in the most recent survey.

In all, 502 people responded to the survey — a slight increase from the 421 who responded to the first survey in May-July 2024.

Those who responded make up a selection of people that span Normal’s demographics in age, median income, race and other metrics, meaning the results can be applicable to the Town at-large.

Normal's overall population is 52,618, according the U.S. Census.

Normal has worked with Zencity since 2018. The cost of the two surveys each year is about $8,000.

Updated: February 13, 2025 at 5:04 PM CST
This story has been updated from its original version to clarify that the 502 people who took the survey were a representative sample of Normal residents.
Lyndsay Jones is a reporter at WGLT. She joined the station in 2021. You can reach her at lljone3@ilstu.edu.