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Behavioral Finance Part 1

Photo courtesy TaxRebate.org.uk via CreativeCommons.org

Most of us like to think we are sound financial stewards, basing our planning on solid economic data and proven practices, but that's not always the case. In this edition of Sound Money, Willis Kern explores the world of Behavioral Finance.

Willis is a Bloomington, IL, native. During his senior year at Bloomington High School, he finished third in the "Radio Speaking" division of the state speech contest, the only year he competed.