One week after State Farm announced a naming rights agreement with a professional basketball arena in Atlanta, the insurer has unveiled a similar agreement with a football stadium in Arizona.
State Farm has announced an 18-year naming rights commitment to rename the home of the Arizona Cardinals as State Farm Stadium.
“We were intent on finding a relationship that was an ideal fit with our organization and this community in terms of values, priorities and culture,” Cardinals President Michael Bidwill said in a statement. “With State Farm, we absolutely did that. While this is a comprehensive marketing agreement, there will be a major focus on community programs that will have a positive impact across our state. State Farm is one of the most-respected and recognizable brands in the world and Phoenix is fortunate to be one of its three hub markets.”
State Farm opened its hub in Phoenix in early 2016 has has about 7,000 employees there. It also has hubs in Atlanta and Dallas.
“State Farm is committed to making a difference and so are the Arizona Cardinals" said State Farm Chairman and Chief Executive Officer Michael Tipsord. "Working with them gives us the chance to build even stronger communities in Arizona and helps us build our brand nationally.”
The stadium previously known as University of Phoenix Stadium opened in 2006. The multi-purpose facility has hosted two Super Bowls, three college football national championship games and the NCAA men’s basketball Final Four in 2017.
It also hosts the Fiesta Bowl each January and has been selected to host Super Bowl LVII in 2023 and the Final Four again in 2024.
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