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TEDx Speaker Alex Bruton

We've all heard it over and over. Think outside the box. Take it to the next level. But, when you do that, often it turns out there's no there, there. All this week GLT is talking with speakers at the upcoming TEDx event in Normal. Alex Bruton calls himself "the innographer"--someone who can teach innovation. In this conversation with WGLT's Charlie Schlenker, Bruton tells why most ideas suck. 

The TEDx event occurs Saturday in Normal, but it's sold out. Other screenings are available.

See Bruton's TedX talk.

WGLT Senior Reporter Charlie Schlenker has spent more than three award-winning decades in radio. He lives in Normal with his family.