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Corporate Support

NPR features the most popular national news programs from Morning Edition to All Things Considered and beyond. WGLT, a part of the NPR network, is a leader in local news, providing award-winning coverage to a growing Central Illinois audience.

NPR offers a non-intrusive, clutter-free environment for on-air and digital underwriters. The concise and straightforward underwriting messages instill a sense of quality, credibility, and community connection between our audience and yours.

Our audience is 82% more likely to take action after hearing something on NPR, including considering/researching/purchasing a product or service from a company that supports public radio. Source: NPR State of Sponsorship Survey, April 2020


WGLT reaches 10,000 central Illinois listeners weekly via our broadcast from the campus of Illinois State University and 20,000 listeners through WGLT.org and the NPR app. WGLT.org averages 136,000 monthly users and 280,000 page views.

Our audience is comprised of business owners, community leaders, decision makers, and influencers who are engaged and intensely loyal. NPR listeners are more than three times as likely than the average adult to be an Influential. Indeed, NPR reaches one of the highest concentrations of key community leaders in all of media. A large body of research suggests that Influentials are significantly more likely than other Americans to drive social trends, influence mass opinion, and create word of mouth for ideas and products.

“We chose WGLT because its listeners are both loyal and interested in public health topics. Public radio audiences listen attentively to WGLT for extended periods of time. And that means they’re more likely to both hear and care about messages.”

Dr. Natalie McKee, owner of Bloomington-Normal Audiology

Underwriting Options

WGLT is among the most award-winning public radio stations in Illinois and, for the size of our community, in the country. When you become a WGLT underwriter you not only raise awareness of your organization among an exceptional audience, you also contribute to the success of a vital and valued community service. Our audience is very invested in the programs they financially support and depend on every day.

WGLT will partner with you to help your organization reach its marketing and/or philanthropic goals. We offer a variety of underwriting options to meet the needs of our partners.

Corporate Support Director


If you are interested in becoming a WGLT underwriter, contact Corporate Support Director Anna Chumbley.