Corporate Support

NPR features the most popular national news programs from Morning Edition to All Things Considered and beyond. WGLT, a part of the NPR network, is a leader in local news, providing award-winning coverage to a growing Central Illinois audience.

NPR offers a non-intrusive, clutter-free environment for on-air and digital underwriters. The concise and straightforward underwriting messages instill a sense of quality, credibility, and community connection between our audience and yours.

Audience

WGLT reaches 10,000 central Illinois listeners weekly via our broadcast from the campus of Illinois State University and 20,000 listeners through WGLT.org and the NPR app. WGLT.org averages 164,000 monthly users and 374,000 page views.

Our audience is comprised of business owners, community leaders, decision makers, and influencers who are engaged and intensely loyal. NPR listeners are more than three times as likely than the average adult to be an Influential. Indeed, NPR reaches one of the highest concentrations of key community leaders in all of media. A large body of research suggests that Influentials are significantly more likely than other Americans to drive social trends, influence mass opinion, and create word of mouth for ideas and products.

Meet Our Underwriters

“We chose WGLT because its listeners are both loyal and interested in public health topics. Public radio audiences listen attentively to WGLT for extended periods of time. And that means they’re more likely to both hear and care about messages.”

— Dr. Natalie McKee, owner of Bloomington-Normal Audiology

Underwriting Options

WGLT is among the most award-winning public radio stations in Illinois and, for the size of our community, in the country. When you become a WGLT underwriter you not only raise awareness of your organization among an exceptional audience, you also contribute to the success of a vital and valued community service. Our audience is very invested in the programs they financially support and depend on every day.

WGLT will partner with you to help your organization reach its marketing and/or philanthropic goals. We offer a variety of underwriting options to meet the needs of our partners.

All WGLT on-air underwriting announcements adhere to FCC regulations and policies. WGLT will provide underwriters with a copy of the announcement(s) and may revise, reject or terminate any such announcement(s) in order to maintain a good faith compliance with the relevant FCC rules and regulations.

Anna Chumbley

Corporate Support Director

Contact

If you are interested in becoming a WGLT underwriter, contact Corporate Support Director Anna Chumbley.