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Corporate Support

WGLT is an NPR affiliate delivering excellent local, national and international news, information and entertainment.

WGLT reaches more than 30,000 central Illinois listeners weekly via our broadcast from the campus of Illinois State University and listeners through and the NPR One app. averages 100,000 monthly users and 160,000 page views.

Underwriting with WGLT

WGLT offers a non-intrusive, clutter-free environment for on-air and online underwriters. Many options for marketing or philanthropy exist, and your support ensures you’ll be reaching business owners, community leaders, decision makers, and influencers who are engaged and intensely loyal to WGLT.

“We chose WGLT because its listeners are both loyal and interested in public health topics. Public radio audiences listen attentively to WGLT for extended periods of time. And that means they’re more likely to both hear and care about messages.”

Dr. Natalie McKee, owner of Bloomington-Normal Audiology

Our audience is 82% more likely to take action after hearing something on NPR, including considering/researching/purchasing a product or service from a company that supports public radio. The concise and straightforward underwriting messages instill a sense of quality, credibility, and community connection between our audience and your product or service.

WGLT will work with you to help your organization reach financial, marketing, and/or philanthropic goals.

The Halo Effect

WGLT is among the most award-winning public radio stations in Illinois and, for the size of our community, in the country. When you become a WGLT underwriter you not only raise awareness of your organization among an exceptional audience, you also contribute to the success of a vital and valued community service. Our audience is very invested in the programs they financially support and depend on every day.

In turn, they value organizations who help make WGLT’s local and NPR programming possible—NPR describes this as the "halo effect."

  • 71% of the NPR audience holds a more positive opinion of sponsors that support NPR
  • 66% prefer to buy products or services from NPR sponsors

Source: NPR State of Sponsorship Survey, April 2020


Development Director

If you are interested in becoming a WGLT underwriter, contact Development Director Melissa Libert