a reporter for Advertising Age magazine, about the liquor industry's recent foray into television ads. While not illegal, a gentleman's agreement had kept hard liquor ads off the air. But now Seagram's has taken the plunge, to push its Crown Royal Canadian whiskey. If the campaign is successful, other companies would more than likely join Seagram's and the plethora of beer and wine commercials already on television.
Copyright 1996 NPR