© 2025 WGLT
A public service of Illinois State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Reeling In Consumers

-- Host Bob Edwards talks with Paco Underhill, a consultant on consumer buying habits, about the ways retailers can improve sales. Shoppers are spending less time in stores than they used to....consultants like Underhill find ways to arrange stores and merchandise in ways that make customers more likely to buy.

Copyright 1997 NPR