Social media is playing a big part in the campaign's effort to increase fundraising, volunteerism and overall commitment by 8%. WGLT's Willis Kern has more.
Social Media, Volunteerism Highlight 2015 McLean Co. United Way Effort
Willis is a Bloomington, IL, native. During his senior year at Bloomington High School, he finished third in the "Radio Speaking" division of the state speech contest, the only year he competed.