© 2024 WGLT
A public service of Illinois State University
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Jake from State Farm is too good of a neighbor in Saturday Night Live fake commercial

Bloomington’s most famous corporate spokesman just got the “SNL” treatment.

This weekend’s new episode of “Saturday Night Live” featured a faux commercial sketch spoofing Jake from State Farm, the friendly character who personifies the Bloomington-based insurer’s “Good Neighbor” sales pitch. The Jake from State Farm character was rebooted in 2020 for a new campaign with a new actor in the role (Kevin Mimms, aka Kevin Miles), years after the original campaign featuring the famous “Uh … khakis” tagline.

The “SNL” send-up featured host Michael B. Jordan playing Jake from State Farm. It starts like a regular State Farm ad, with Jake (Jordan) providing great customer service to a married couple with kids. The sketch then gets progressively darker and sillier, with Jake “being there” way too often – eventually splintering the couple’s marriage and driving the husband to madness.

Eventually, Jake leads the husband to consider another insurance company.

Watch the “SNL” sketch above.

Ryan Denham is the digital content director for WGLT.