Illinois Wesleyan University has launched a custom beer with Destihl Brewery in Normal.
Destihl describes the new IWU Brew as an “American Golden Ale that embodies the rich tradition and vibrant energy of Titan pride, with subtle malt sweetness balanced by a crisp, clean finish.”
An entrepreneurship class at IWU came up with the project, the university said. Students were paired with local businesses to help with branding, problem-solving and collaboration.
“The goal of this project is to energize IWU's family, friends and alumni, to promote IWU, and to celebrate our institution and the impact we make on our students and the community,” said Dean of the School of Business and Economics Bryan McCannon.
IWU Brew will debut for Titan fans during homecoming celebrations on Oct. 5.
Destihl said IWU Brew will be available for purchase at local participating retailers, restaurants and bars, and also Destihl’s beer hall and restaurant locations in Normal within the next two weeks. The brewery plans to continue making IWU Brew long term.
“Our partnership with IWU is exciting since it is a unique way for us to give back to the community by raising funds for IWU while providing educational opportunities for students studying business, marketing, entrepreneurship and design. It also helps build the IWU brand and a nostalgic connection over time for its alumni, staff, fans and supporters,” said Destihl CEO Matt Potts.
A portion of the revenue from beer sales will benefit The Wesleyan Fund that helps supports programs across campus.
