R.C. McBride | WGLT

R.C. McBride

General Manager

R.C. began his broadcast career at WDAN/WDNL in his hometown of Danville, Illinois in 1990 while still a high school student. In 1997 he started at WJBC (replacing Charlie Schlenker, now WGLT's News Director!) where he worked as reporter/anchor, play by play broadcaster, and talk show host. R.C. won a national Edward R. Murrow Award for best radio newscast in 2002, the same year he moved into the WJBC Program Director’s office. He served as PD until 2012, with the station winning two Marconi Awards as National Radio Station of the Year (in 2005 and 2009) during his tenure in that position. He also won the Illinois Broadcasters Association's Silver Dome Award as the state's best medium-market play-by-play announcer in 2002.

In 2012 R.C. signed on with Illinois State University as Assistant Director of University Marketing & Communications, overseeing the University’s flagship social media platforms, video department and trademark licensing program. He held that position with the University while also serving as GLT’s Interim General Manager during 2016 before assuming the GM role on a permanent basis effective January 1, 2017. Since then, WGLT has balanced its budget while adding to its staff of local journalists, launched a daily news podcast, and created more hands-on internship and employment opportunities for students. In 2019, WGLT entered into an agreement with Bradley University to manage day-to-day operations of WCBU, Peoria Public Radio. 

An alum of ISU's School of Communications, R.C. served on the Normal Planning Commission from 2006 to 2015 and was elected to the non-partisan Normal Town Council in 2015, serving until 2019. He was the radio play-by-play voice for Illinois State women's basketball from 1999 to 2013, and since 2004 has done television play-by-play for the Missouri Valley Conference - including men's and women's basketball, softball, and baseball seen on ESPN+, NBC Sports Chicago, and Fox Sports Midwest. R.C. lives in Normal with his wife Christy and their three daughters. He is a lifelong Cubs fan who believes optimism is rewarded (eventually). 

Ways to Connect

Dear Friends,

We’re living in unprecedented times. Access to timely and factual information is quite literally a matter of life and death, and we take our responsibility to inform and educate the community very seriously.

Dear Friends,

We’re living in unprecedented times. Access to timely and factual information is quite literally a matter of life and death, and we take our responsibility to inform and educate the community very seriously.

A message from WCBU General Manager R.C. McBride:

WCBU continues to make moves. Literally. We’re officially in our new facility in Morgan Hall on the Bradley campus, which features our on-air studio, newsroom and staff offices. We look forward to hosting an open house in the near future where you can visit the space and meet our staff.

Dear friends,

Today we officially assume management of WCBU in Peoria. The most wonderful thing about public broadcasting is the mandate to serve in the public interest, and with that comes the need to be as transparent as possible. As WGLT and WCBU move forward, we're going to proactively communicate with you. You should know what we're doing and why we're doing it. It's in that spirit I write this open letter to the Central Illinois community.

Wikipedia

As enthusiasm for the Chicago Cubs run to the World Series has roared across the country, so has the omnipresence of the Cubs theme song penned by the late Steve Goodman.   But there's an interesting back story to how that song became the teams OFFICIAL theme song.