The Peoria Area Convention and Visitors Bureau is launching a new campaign to highlight Black-owned businesses in central Illinois.
The Black-Owned Peoria Project boosts the marketing presence of 21 local Black-owned businesses in the tourism or hospitality industries.
PACVB President and CEO JD Dalfonso said that's vital.
"Word-of-mouth is the most-utilized marketing tool and advertising tool for many Black-owned businesses," said Dalfonso. "As great as that is, it only has so much reach. So, we get to showcase what our efforts do at the convention and visitors bureau -- Discover Peoria -- to help them at an even larger scale."
Sshundra Parker opened Uniquee Tees in Campustown on W. Main St. about a year ago. She said the new campaign is much-needed support.
"It's not enough, word-of-mouth," Parker said. "We need other agencies to step up and support us. Historically, and even in present times, Black-owned businesses have had an uphill battle. We've had to work that much harder than our white counterpart businesses just so we can be as successful as them."
The Black-Owned Peoria Project can be found on the Discover Peoria website.
Dalfonso said there are plans to similarly work with and highlight Latinx and Indian-owned businesses in the future.
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