Special Promotional Packages

WGLT, Bloomington Normal’s Public Media and part of the NPR Network, offers discounted underwriting to help organizations share information with the community. Our concise and straightforward underwriting messages instill a sense of quality, credibility, and community connection between our audience and yours.

WGLT serves more than 11,300 listeners weekly plus 20,000 on-demand/stream listeners a month. Notably, WGLT is the number one news-talk radio station in Bloomington-Normal/McLean County AND the number one news-talk morning show in Bloomington-Normal/McLean County. WGLT.org averages 196,000 monthly users and 443,000 page views. WGLT’s Scoop e-newsletter reaches nearly 9,000 subscribers with a more than 45% open rate.

* Data provided by Nielsen, Triton, MailChimp, and Google Analytics

The NPR audience is engaged: They are 88% more likely to take-action after hearing/seeing something on NPR, including consider/research/purchase a product or service from a company that supports public radio. Specifically:

78% of the NPR audience holds a more positive opinion of sponsors that support NPR
76% prefer to buy products or services from NPR sponsors

Sources: MRI-Simmons Doublebase Fall 2025 Base: Total U.S. Adults, among custom NPR News audience. NPR State of Sponsorship Survey, Sept 2025

Packages and Rates

$600 Package (Retail Value: $900)

On-air – (20) :20 best time available announcements during a 7-day flight
Online – 10,000 web impressions

$1,200 Package (Retail Value: $1,800)

On-air – (40) :20 best time available announcements during a 14-day flight
Online – 20,000 web impressions

Option to add a Scoop e-newsletter ad for $100 (Retail Value: $150)

Sample Promos

:20 On-Air Announcement

Support for WGLT and WGLT dot org comes from Make Music Normal presented by CEFCU. The all-ages music festival returns to Uptown Normal July seventeenth and eighteenth, featuring more than sixty musical acts, fifty craft vendors, a live karaoke band and open mic. Details at Uptown Normal dot com.

Web Ads

Desktop (300wx250h), mobile (320wx50h), and e-newsletter (729wx90h) with clickable link

Three display ad samples of varying sizes

For more information, please contact Development Director Melissa Libert.