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WGLT, an NPR station in central Illinois, is following every move at the Rivian manufacturing plant in Normal, Illinois. The electric vehicle startup has gone from stealth mode to big-time player in the auto world, attracting attention (and big money) from companies like Ford and Amazon.

Rivian Hiring For 'Customer Engagement Center' In Normal

Exterior of Rivian plant
Eric Stock
/
WGLT
The customer engagement center will be located on the same Normal campus as Rivian's manufacturing plant.

Rivian says it plans to hire up to 40 employees by the end of the year to staff its new customer engagement center in Normal.

Those employees will connect with customers by phone or online about vehicle configuration, delivery, and other issues, the company said Tuesday.

“We know there is a deep well of customer service expertise in the Bloomington-Normal area, and we can’t wait to center a portion of that talent around our plant operation,” Tony Caravano, Rivian’s senior director of retail and customer experience, said in a statement.

The customer engagement center will be located on the same Normal campus as Rivian's manufacturing plant. Rivian is spending over $750 million to prepare the plant for production of electric trucks and SUVs. First delivery of Rivian's vehicles is expected in 2021.

Rivian says there are benefits to locating its customer-relations staff near where the vehicles are made.

“Imagine being in contact with our customers every day while having the ability to watch our teams build their vehicles," Caravano said. "You’re going to feel excited, and you’ll transfer that enthusiasm directly to our consumer community."

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Ryan Denham is the digital content director for WGLT.